From a 2012 Time magazine cover profile on Khan, you can discern his bleeding-heart interest in cinema as a medium of social change. Even though Khan sometimes strays into the ‘activist’ territory, no viewer can deny his deft appropriation of what appears to be ‘cinema of conscience.’ No coincidence then that, some years ago, at the height of Satyamev Jayate’s popularity the media hailed Khan as ‘India’s conscience-keeper,’ a mantle one isn’t quite sure if the perfectionist star worked methodically at acquiring or if it happened purely organically. When talking about socially relevant cinema - stories with a social message, directly or indirectly - in the modern context, one name immediately springs to mind.
