WildTangent, an Exponea customer since late 2018, set out to give gamers a chance to play several PC games for free while many were trapped at home.
That was what WildTangent, a premium destination for discovering and playing PC casual games out of Seattle, Washington, achieved in 2020 as the COVID-19 pandemic kept many PC gamers stuck at home across the globe. When a marketing campaign can achieve the business goals desired for it and provide a healthy distraction from a global pandemic, it goes without saying that the campaign was successful.